Davines

The Circle Chronicles

We created the first VR in-person campaign for the launch of the Davines’ well-known Chronical Circle Hair Mask. We created a series of 5 VR in-person video experiences, crafted to create an immersive, in-person experience where the viewer feels “in the body” of the character and can freely navigate the story as it unfolds in front of their eyes. We integrated for the first time cut and multiple scenes in the same VR video and immersed the audience in the most unique 360 experience. To complete the content package we also provided product photos for all online platforms.

We assisted Davines in presenting these videos to their teams and clients during the 2018 Italy Hair Show, creating a phenomenon with outstanding positive feedback.